Yes Exactly at Valley Web Summit!
The schedule for the 2012 Pioneer Valley Web Summit has been announced. This year’s event is on Saturday afternoon, August 18. Details at www.valleysummit.org.
Yes Exactly founder Tess Gadwa will be speaking on the topic of “Relationship Building for the Web Industry.”
After you build the website, what happens next?
Unless a client has in-house IT staff, much of the burden for maintaining a site, troubleshooting routine problems, and providing end-user assistance typically falls on the original web development firm. These responsibilities can be cumbersome and represent an area where our industry often falls short. Conversely, due to an increased emphasis on social media, blogging, and SEO, clients are beginning to recognize that building and maintaining an effective website is not a one-shot project but an ongoing investment.
How do you transform a one-time service into an ongoing business relationship that is mutually beneficial and sustainable? How can tasks such as end-user training and routine system updates become opportunities to empower the customer and add value? What are our professional responsibilities and obligations as web developers to remain involved after the site has launched?
This session will focus primarily on business strategy, rather than technical questions — its aim is to share practical, nuts-and-bolts strategies for success, as well as to begin a dialogue about best practices for our industry following the launch of a client site. This session will be of interest to business owners, marketing professionals, and web designers in a client-facing role.
Admission is free. Reserve your spot online.